containers Inventions That Save Lives

I just returned from speaking at an invention show on how to package your invention to sell. I saw a lot of great, innovative products that had a lot of merit. Some of them could become the next, new, "hot" consumer product. However, what struck me the most was that everyone focused on what they were developing not whether it would request for retrial to the consumer. They seemed to even ignore a consumer need for their product.

I watched American originator while I was in away and that same judgment was reinforced. Citizen invented things that had literally no store possible whatsoever. Not matter how clever, catchy or innovative the packaging might be to lure the consumer into the purchase, it can't save these inventions from an unmitigated disaster.

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It got me to mental about unfulfilled or unmet needs of the consumer. These are needs that we all face -- whether we know it or not. How does the package play a role in satisfying a consumer need or creating consumer satisfaction?

Look at the growth of the prepared or ready to eat market. All these new food products have been industrialized because the packaging allows the product to be created. Without the package, the product couldn't even exist. The consumer's lack of time is a major unfulfilled need and consumer goods clubs are creating products that address that demand

Take an everyday item such toothpaste. Where would we be without the package? Consumers never even think about why that product package was created and how it works to include and dispense the product while retention it sanitary. The toothpaste tube fulfilled a need.

The next great wave of packaging innovation/inventions will come from problems not yet resolved or ones that haven't hit the consumer awareness button. Be aware of issues such as protection and integrity of the products we buy and consume. Look at all the new flourish of product recalls and contamination issues: pet food, peanut butter, common everyday items that could kill you or your pet. Are consumers getting worried and paying attention? You bet! Just from the pet food issue alone there has been a slow down of pet food sales and an onslaught of Citizen manufacture homemade pet food.

Getting back to toothpaste, have you read about the Chinese counterfeit toothpaste that is here in the Us? It's quite unavoidable (according to what I saw in the news) that by seeing at the packaging (misspellings and so on) that it's not a legitimate product (that is only unavoidable if you read the package, of course). The warning signals are there for the consumer to see. But what if the packaging looks general and the product inside is contaminated? In the next wave of innovation, the package may tell us if the product is bad, contaminated or counterfeit. Seriously, the package may talk, convert colors, or do a myriad of other things to clue the consumer to be wary.

A packaging business just sent me this unbelievable statistic. "Product tampering at the retail level is growing at more than 13 percent each year." That's scary. So, what is your packaging innovation that could nip that in the bud or prove that the product had been tampered with before the consumer purchased it? That is a huge an unmet need. It is an prominent one because most consumers don't identify until it's too late. Remember the Tylenol poisonings? That created havoc, after the fact. It created a whole new class of product packaging "tamper-evident."

So think about hereafter consumer issues. product protection is going to continue to grow. We have just seen the starting of the consumer's awareness to it. Can you generate a packaging innovation that will inspire trust and generate peace of mind? Think about the untapped store possible and occasion for the next packaging invention that can save lives.

containers Inventions That Save Lives

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